2019 // GS&F

Client: QTI Sensing Solutions

Art director: Chris thomas

Photographer: Brooke Dainty

QTI Sensing Solutions is a temperature-sensing technology manufacturing company based out of Boise, Idaho with operations in Tecate, Mexico. My goal for this re-brand was to create a functional identity system while also representing the lively spirit of the QTI brand. The logo that we landed on has a hidden flashlight within the “Q” of the logo which is a subtle nod towards the company’s mantra—always searching and finding solutions for any company’s temperature needs. Included in this rebrand were photography assets, brand guidelines, print advertisement, and trade-show materials.