2016-2017 // GS&F

Client: Bridgestone Tires

Designer: Chris Thomas

copy writer: adam palowski

Bridgestone Tires updates its retail marketing materials every quarter for various tire dealerships to display on their showroom floor. Below are a few of my favorite directions that I created while working on the Bridgestone account. The biggest challenge with these in-store displays was the minimal budget allocated for the creative. Sometimes we had to get scrappy in the execution of these pieces. For example, the NFL promotion was created all in-house with a couple scraps of astro turf, stencils, spray paint and a little photoshop magic.