2016 // GS&F

CLIENT: The Land Trust for tennessee

Designer: Chris Thomas

Copy writer: Jacob Fields

National SILVER Addy awarD

When Jeanie Nelson stepped down as CEO and co-founder of The Land Trust for Tennessee, the nonprofit organization decided that the best way to honor Jeanie was to turn her retirement party into a well-publicized fundraiser for the Jeanie Nelson Conservation Legacy Fund. The Land Trust turned to GS&F to ensure that her farewell event would be a fundraising effort worthy of a true environmental hero. For the event themed “A Grand Adventure,” we created an invitation, poster and special leave-behind. This piece went on to win a National Addy Award in 2017.