LP SmartSide Trim and Siding is the most durable product of its kind on the market. But not many consumers are aware they exist in a market saturated with fiber cement and vinyl siding. This digital campaign’s main focus was to directly compare its strength and durability against its competitors. By using youth athletes to demonstrate the toughness of our product, we were able to show the potential destruction that a house may endure, whether it be from hail damage or a 70mph fastball.