Bridgestone Commercial wanted to break away from their categorical norms, so our team went to work finding ways to drive the brand further than rubber and tread. By changing the conversation from selling high-quality tires to offering full-mobility solutions for Bridgestone’s customers, we were able to talk to fleet managers on fresh, new terms. With this strategic approach, the fully digital GO TIME campaign was born. GO TIME is a call to action, urging fleet owners to stop worrying about tires and start focusing on the decisions that make the world go round.
This campaign ultimately won GS&F the entire Bridgestone Commercial account business with its unique way of packaging the company’s services and offerings. Our creative approach was to create a compelling and informative animated video which set us apart from others in the industry. From this video, we were able to take parts and pieces to use towards other digital deliverables that extended the campaign to many touch-points.