Each year the Johnny Unitas Golden Arm Award is given to the most talented quarterback in recognition of their performance on and off the playing field. As the main sponsor of this award, A. O. Smith asked our creative team to create a promotional video for the award ceremony. Their ask was simple—concept and execute a video that connected A. O. Smith and the Golden Arm Award with the idea that both organizations strive toward the same ideal—to promote true excellence in performance.